For scaling brands that are able to run at least $10k+/month in paid media.

Minimum ad spend requirement: $10k+/month.

Retention dialled. CVR solid.
Your DTC ads still stall the moment you scale.

We turn customer insight and market gaps into creative that compounds
We turn customer insight and market gaps into creative that compounds contribution margin.
contribution margin.
See If You Qualify

We only make money when clients stay. Openings are rare.

See If You Qualify

We only make money when clients stay. Openings are rare.

Adam & Simon online

Adam & Simon online

Customer
Customer
Financial viability
Unit economics to net profit, boundaries mapped
Customer & market intelligence
A living intelligence layer
Performance creative
Diversified formats, refined on data
Profitable scale
Where the math finally works
Financial viability
Unit economics to net profit, boundaries mapped
Customer & market intelligence
A living intelligence layer
Performance creative
Diversified formats, refined on data
Profitable scale
Where the math finally works

Trusted By

What we believe

Creative decides everything. The financials decide whether it matters.

The whole market is obsessed with creative volume. Almost no one checks whether the unit economics survive it. We start with both.

01

Creative decides everything.

The vast majority of ad performance is creative. We treat it as the lever, not the afterthought, fed with research, not guesswork.

02

Customer understanding is earned, not assumed.

Voice of customer research, competitor intel, blind-spot identification, and viral trend monitoring across ads, organic, and cross-industry inspiration. A living database, continuously updated.

03

The numbers tell the truth.

Profitability and unit economics first. Every projection adjusted to the financial truth of the product, unit economics, contribution margin, net profit. Not ROAS. Not vanity dashboards.

See If You Qualify

We only make money when clients stay. Openings are rare.

Showcase

Showcase

Strategy and execution as one

Creative without performance data is gambling. Media buying without creative control is fragile. We operate both within a single framework.

  • PRODUCT

  • TESTIMONIAL

  • BENEFIT

  • BENEFIT

  • PROBLEM

  • BENEFIT

  • PRODUCT

  • PROBLEM

  • PRODUCT

  • BENEFIT

  • POSITIONING

  • POSITIONING

  • PRODUCT

  • TESTIMONIAL

  • BENEFIT

  • BENEFIT

  • PROBLEM

  • BENEFIT

  • PRODUCT

  • PROBLEM

  • PRODUCT

  • BENEFIT

  • POSITIONING

  • POSITIONING

  • BENEFIT

  • PRODUCT

  • Testimonial

  • PROBLEM

  • PROBLEM

  • BENEFIT

  • PRODUCT

  • BENEFIT

  • POSITIONING

See If You Qualify

We only make money when clients stay. Openings are rare.

See If You Qualify

We only make money when clients stay. Openings are rare.

Adam & Simon online

Customer
Customer

We report the metric that actually mattered for each engagement.

Execution, Not Promises

CASE STUDY #1

8.5x Subscription Growth in 6 Months

NICHE: Food & Drink I Subscription eCom

We rebuilt the account structure around subscriber acquisition cost and LTV payback, not transaction ROAS. Creative was restructured around subscription-specific angles, and offer architecture was overhauled to lift AOV by 73% without discounting. Growth was systematic, not accidental.

125 → 1,070 active subscribers in 6 months

£250K net revenue · +127% year-on-year

AOV from £19.80 → £34.34 · +73% YoY

Subscription Growth · 6 Months
8.5×
125 → 1,070 active subscribers · Food & Drink
Net Revenue
£250K
+127% year-on-year
Total Orders
7,709
+139% year-on-year
Active Subscribers · Sep '25 → Feb '26
1,070↑ +756%
Sep '25OctNovDecJan '26Feb
Avg. Order Value · Jan '25 vs Jan '26+73% AOV
Before · Jan 2025£19.80
After · Jan 2026£34.34
Offer restructuring and bundle architecture — no discounting
Total Return · 15 Month Engagement
5.7×
$298K spend · $1.7M generated
US · Beauty & Skincare
Peak Subscribers
5,387
$69/mo · peaked M14
Total Revenue
$1.7M
subscription + first order
Subscriber Cohort Stack · 15 MonthsEach band = monthly cohort
M7+ bands lock
5,387 peak
5k
2.5k
M1
M4
M7
M10
M13
M15
3-Month Retention
69%
31% churn through M3, then stabilises
Month 7+ Cohort
98%
Nearly every M7+ subscriber stayed through M15

CASE STUDY #2

We acquired at near-breakeven. The LTV did the rest.

$1.7M generated on $298K spend.

NICHE:  US · Beauty & Skincare · Subscription · Meta

We optimised for subscription events, not purchase ROAS. Through pricing research we set bundle prices that positioned the brand as premium — no introductory discounts. We cracked the persona, offer architecture, and creative. Subscribers who reached month 7 stayed through month 15. Every single one.

$1.7M total revenue · $298K spend · 5.7× return

1.2 first-order ROAS — intentional · LTV was the metric

69% subscriber retention through month 3

100% retention for month 7+ cohort through month 15

Peak: 5,400 active subscribers

CASE STUDY #3

 We made a seasonal brand sell year-round.

 2.44× ROAS at $65K/month spend.

NICHE:  US · Supplements · Meta · Google

We shifted creative strategy from seasonal spikes to a year-round habit system. New Year resolution angles extended the Q4 tail deep into Q1, while subscription positioning converted peak buyers into recurring revenue before the seasonal drop hit. On the commercial side, we redesigned offer logic and bundle architecture, AOV grew from $42 to $69 without touching the product.

2.44× blended ROAS · $65K/month spend · 11 months

AOV $42 → $69 · +64% through offer logic and bundling

Subscription positioning reduced Q4 revenue dependency

Total ROI · all costs included
3.9×
$132K total spend · Meta · 11 months
Total spend
$132K
Incl. growth infra
Total return
$515K
3.9× on all costs
ROI progression · month 1 → 11- - Breakeven 1.0×
5.0×3.0×1.0×Profitable →Infra build3.9×
M1M2M3M4M5M6M7M8M9M10M11
CPA
−45%
Blended · 11 months
AOV
$42 → $69
+64% via offers
Contribution margin
+28pp
Cohort uplift
See If You Qualify

We only make money when clients stay. Openings are rare.

We report the metric that actually mattered for each engagement.

Execution, Not Promises

CASE STUDY #1

8.5x Subscription Growth in 6 Months

NICHE: Food & Drink I Subscription eCom

We rebuilt the account structure around subscriber acquisition cost and LTV payback, not transaction ROAS. Creative was restructured around subscription-specific angles, and offer architecture was overhauled to lift AOV by 73% without discounting. Growth was systematic, not accidental.

125 → 1,070 active subscribers in 6 months

£250K net revenue · +127% YoY

AOV from £19.80 → £34.34 · +73% YoY

Subscription Growth · 6 Months
8.5×
125 → 1,070 active subscribers · Food & Drink
Net Revenue
£250K
+127% year-on-year
Total Orders
7,709
+139% year-on-year
Active Subscribers · Sep '25 → Feb '26
1,070↑ +756%
Sep '25OctNovDecJan '26Feb
Avg. Order Value · Jan '25 vs Jan '26+73% AOV
Before · Jan 2025£19.80
After · Jan 2026£34.34
Offer restructuring and bundle architecture — no discounting
Total Return · 15 Month Engagement
5.7×
$298K spend · $1.7M generated
US · Beauty & Skincare
Peak Subscribers
5,387
$69/mo · peaked M14
Total Revenue
$1.7M
subscription + first order
Subscriber Cohort Stack · 15 MonthsEach band = monthly cohort
M7+ bands lock
5,387 peak
5k
2.5k
M1
M4
M7
M10
M13
M15
3-Month Retention
69%
31% churn through M3, then stabilises
Month 7+ Cohort
98%
Nearly every M7+ subscriber stayed through M15

CASE STUDY #2

We acquired at near-breakeven. The LTV did the rest.

$1.7M generated on $298K spend.

NICHE:  US · Beauty & Skincare · Subscription · Meta

We optimised for subscription events, not purchase ROAS. Through pricing research we set bundle prices that positioned the brand as premium with no introductory discounts. We cracked the persona, offer architecture, and creative. Subscribers who reached month 7 stayed through month 15. Every single one.

$1.7M total revenue · $298K spend · 5.7× return

1.2 first-order ROAS, intentional · LTV was the metric

69% subscriber retention through month 3

100% retention for month 7+ cohort through month 15

Peak: 5,400 active subscribers

CASE STUDY #3

 We made a seasonal brand sell year-round.

 2.44× ROAS at $65K/month spend.

NICHE:  US · Supplements · Meta · Google

We shifted creative strategy from seasonal spikes to a year-round habit system. New Year resolution angles extended the Q4 tail deep into Q1, while subscription positioning converted peak buyers into recurring revenue before the seasonal drop hit. On the commercial side, we redesigned offer logic and bundle architecture, AOV grew from $42 to $69 without touching the product.

2.44× blended ROAS · $65K/month spend · 11 months

AOV $42 → $69 · +64% through offer logic and bundling

Subscription positioning reduced Q4 revenue dependency

Total ROI · all costs included
3.9×
$132K total spend · Meta · 11 months
Total spend
$132K
Incl. growth infra
Total return
$515K
3.9× on all costs
ROI progression · month 1 → 11- - Breakeven 1.0×
5.0×3.0×1.0×Profitable →Infra build3.9×
M1M2M3M4M5M6M7M8M9M10M11
CPA
−45%
Blended · 11 months
AOV
$42 → $69
+64% via offers
Contribution margin
+28pp
Cohort uplift
See If You Qualify

We only make money when clients stay. Openings are rare.

See If You Qualify

We only make money when clients stay. Openings are rare.

Adam & Simon online

Customer
Customer

NOVIFY · MONTH ONE

NOVIFY · MONTH ONE

What we build before we spend a dollar.

A complete research, strategy, and launch package built before scaling spend, so every campaign starts with clarity instead of guesswork.

A complete research, strategy, and launch package built before scaling spend, so every campaign starts with clarity instead of guesswork.

A complete research, strategy, and launch package built before scaling spend, so every campaign starts with clarity instead of guesswork.

WEEK 1 · RESEARCH

01.

Business Intelligence Brief.

Business Intelligence Brief.

Deep-dive into your offers, unit economics, customer journey, and growth constraints.

WEEK 1 · RESEARCH

02.

Ad Account Audit.

Ad Account Audit.

Full historical analysis. What worked, what was wasted, and where the immediate gains are.

WEEK 2 · STRATEGY

03.

Audience Persona Map.

Audience Persona Map.

3 to 5 core buyer segments with psychographic profiles, pain points, and messaging angles.

WEEK 2 · STRATEGY

04.

Competitor Creative Audit.

Competitor Creative Audit.

Analysis of top competitors’ ad strategies, creative patterns, and positioning gaps.

WEEK 2 · STRATEGY

05.

Offer Positioning Analysis.

Offer Positioning Analysis.

How your offer should be framed at each funnel stage to match buyer awareness levels.

WEEK 3 · BUILD

06.

Funnel Architecture.

Funnel Architecture.

TOF, MOF, BOF structure mapped out with campaign objectives, audiences, and creative roles.

WEEK 3 · BUILD

07.

Creative Testing.

Creative Testing.

Structured system for testing hooks, formats, and angles, so every creative decision becomes a data point.

WEEK 4 · LAUNCH

08.

Campaign Launch.

Campaign Launch.

First campaigns go live backed by a complete strategic foundation. No wasted ramp-up spend.

See If You Qualify

We only make money when clients stay. Openings are rare.

Certified Partners:

How It Works

How It Works

A system, not
a service list.

A system, not
a service list.

Every engagement follows the same structured path, from diagnosis to compounding growth. No templates. No handoffs.

Every engagement follows the same structured path, from diagnosis to compounding growth. No templates. No handoffs.

01

01

Foundation

Foundation

Strategic Foundation

Strategic Foundation

We start with margins, not dashboards. We map your market, competitors, and customer psychology to build a system calibrated to your business, not a template applied to it.

We start with margins, not dashboards. We map your market, competitors, and customer psychology to build a system calibrated to your business, not a template applied to it.

Others start with

ROAS

CTR

CPC

Impressions

We start with

Contribution margin

Contribution margin

LTV payback

Unit economics

Customer ICP

02

02

Execution

Execution

Creative & Media Execution

Creative & Media Execution

We lead research, insight extraction, build of connected datavases, creative strategy, and production end to end. Ad creative, landing page ecosystems, and media buying operated as one system, not handed off between teams.

We lead research, insight extraction, build of connected datavases, creative strategy, and production end to end. Ad creative, landing page ecosystems, and media buying operated as one system, not handed off between teams.

One team, end to end

Research

Foundation

Strategy & Direction

Creative Production

Landing Pages

Media Buying

Live

03

03

Iteration

Iteration

Live Optimisation

Live Optimisation

Continuous testing, structured iteration, and real-time allocation shifts based on what the data actually says. Every account runs on its own rhythm. No set-and-forget, no account managers in the way.

Continuous testing, structured iteration, and real-time allocation shifts based on what the data actually says. Every account runs on its own rhythm. No set-and-forget, no account managers in the way.

Real-time allocation
Concept A▲ Scaling
Concept B▲ Scaling
Concept CTesting
Concept D▼ Cut
Budget follows performance, daily.

04

04

Compounding

Compounding

Built Around LTV

Built Around LTV

Acquisition cost only tells half the story. Every decision, creative angle, offer structure, audience targeting, is made with retention and payback period in mind from day one.

Acquisition cost only tells half the story. Every decision, creative angle, offer structure, audience targeting, is made with retention and payback period in mind from day one.

Value per customer
M1M6M12
First-order ROAS
Customer LTV
See If You Qualify

We only make money when clients stay. Openings are rare.

Adam & Simon online

FAQs

Frequently Asked Questions

Frequently Asked Questions

01

Who is Novify built for?

DTC eCommerce brands spending $10,000+ per month on paid ads, with an established DTC ecosystem, industry-average CVR on site, and retention flows already in place. We build on solid foundations. We do not fix broken ones.

02

What's the investment to work with Novify?

Engagements start with a 3-month collaboration. This gives us time to deliver our research, build the systems, pressure test the fit, and validate the results before committing to a longer partnership. Pricing is a mix of monthly retainer and commission on the incremental revenue we drive, structured around your scope and spend.

03

Do you guarantee specific results?

No. Anyone who guarantees results in paid ads either doesn't understand the market or is lying to you. What we do guarantee is strategic depth, full transparency, and relentless optimization based on real data.

04

How long does it take to see results?

Depends what you mean by results. Early signal on creative and conversion comes within the first weeks. Structural gains, margin improvement, and compounding growth build from there. We do not put a fixed timeline on outcomes because every account is different.

05

How often do you take on new clients?

We don't have a hard cap. New openings happen when something changes on our side: a client moves to in-house, finishes the engagement, or we expand capacity. Most of our growth comes from clients who stay.

06

Do you work with my industry/niche?

We specialise in DTC eCommerce. To work with us, you need an established DTC setup, proven retention engine, and a website converting at industry average or above. We maximise what is already working. Click "See if you qualify" and go through the form, you will have an answer at the end.